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商品編號： 9-806-103 出版日期： 2006/01/10 作者姓名： Eisenmann, Thomas R. 商品類別： Entrepreneurship 商品規格： 19p 再版日期： 2007/10/09 地域： 產業： Business education;E-commerce 個案年度： -
商品敘述：
Provides an overview for students of the MBA elective course Managing Networked Businesses (MNB). MNB focuses on management challenges in businesses that exhibit network effects. The first section of the note explains that such businesses comprise a large and growing share of the global economy and confront distinctive management challenges. Due to the unusual microeconomic attributes of networked businesses, designing optimal business models is difficult, and managers often must cope with winner-take-all competitive dynamics. Winner-take-all outcomes have profound implications for strategy decisions, and choices about capital structure, organizational design, and government relations. For this reason, MNB employs a general management perspective. The second section of the note reviews a set of core concepts covered in MNB and provides definitions of networks, network effects, and platforms. The final section briefly describes the organization and contents of MNB''s modules.
涵蓋領域：
Entrepreneurial management;Technology;Business policy;Network effects
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